Cash Management: How Sales, Operations, And Technology Can Work Together to Generate More Fee Income

Course Number: Webinar

Course Code: n/a

During this two hour webinar, you will gain a more in-depth knowledge of Cash Management (aka Treasury Management) products and services. You will learn about all the Cash Management products and services available in the marketplace, identify the products and services your community bank currently offers, what you’re missing, and come up with strategies to implement and offer the right products and services for your bank. You will also learn the “behind the scenes” on the most important products and how they interact with technology.

After attending this webinar, you will walk away with a deeper knowledge of Cash Management, gain ideas from the other participants on how to implement the products and services your clients expect you to offer, conduct a risk assessment on any new products, and bring back ideas to your bank on how to market Cash Management products and services to your business clients. In addition, your team will also work better together knowing how critical each area is to the success of the implementation and sale of these products and services.

covered topics:

What is Treasury Management (aka Cash Management)?
The Evolution of Cash Management/History/Background
Review of the Account Analysis and what it’s used for
Overview of all Cash Management products in the market
How to determine which products you need to offer to your business customers
Determine who your in-house experts should be and provide the appropriate training
How Cash Management is integrated with the Bank’s Technology, Operations and Sales teams
Identifying new bank fee opportunities
Ideas on how to market and brand your Cash Management products
Process to implement Cash Management products
The future of Cash Management (including Blockchain and Bitcoin)

Audience: Cash Management operations and sales personnel, Deposit sales team, Business bankers/lenders, Technology personnel (IT network support and core system support staff), Presidents, COO

Prerequisites: n/a

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Member Price: $265.00
Non-Member Price: $265.00
Textbook Charge: $0.00

Credits: 2.5CE

Length: 2h

ABA Training