The Power of Facebook
Course Number: TPF1
Course Code: ABA
The place to find and meet clients and prospects is online. Learn how you can leverage the 1.7 billion users on Facebook to expand your reach and grow your bank’s business.
After completing this course, students will be able to:
– Explain the best practices for creating accounts and content
– Identify ways to connect with prospects and customers
– Identify strategies to launch Facebook campaigns, extend your reach, and build brand loyalty
– Identify the types of tools that Facebook offers to engage your audience
– Track effectiveness and success measures
Audience: Any bank employee who uses Facebook to promote the bank's brand, products, and services.