Course Number: STW1
Course Code: ABA
Twitter has become an essential way to share instant feedback with companies and brands. Learn how to leverage Twitter to develop compelling content and grow your bank’s audience of customers, prospects, and influencers.
After completing this course, students will be able to:
*Explain the best practices for creating accounts and content
*Identify strategies to connect with prospects and customers
*Create content that engages
*Create a strategy to achieve your communication and marketing objectives
*Identify the types of advertising available on Twitter
Audience: Any bank employee who uses Twitter to promote the bank's brand, products, and services.