Social Media: Managing The Risk
Course Number: ABA
Course Code: ABA
Explains the risks and regulatory concerns in social media including how banking laws and regulations apply. Provides guidelines for bank employees’ use of personal social media and includes examples of inappropriate use. Highlights key considerations when developing a program to identify, monitor and control social media risk including managing social media customer complaints.
After completing this course, students will be able to:
– Identify the opportunities and challenges that banks face using social media
– Explain the risks and regulatory challenges in social media
– Discuss the risks and handling complaints received through social media
– Describe how to manage personal use of social media
Audience: All staff using social media, particularly marketing staff or any staff allowed to post to the bank’s social media sites. Legal and Chief Risk Officers and Compliance Officers who need to monitor the bank’s social media with regard to privacy laws, reputational risk, advertising requirements and other potential issues.