Search Engine Optimization
Course Number: SEO1
Course Code: ABA 335
Search engine optimization (SEO) is a critical way to make your bank more visible to people seeking what you have to offer. Learn about the factors that affect search results and identify best practices that can help you and your bank right away.
Search Engines: Drive Traffic
On-Page: Maximize Your Site
Off-Page: Attract Visitors
Writing for SEO: Contribute to Success
After completing this course, students will be able to:
-Describe how search engines work, including how they identify and rank webpages
-Identify the factors on a website that most affect search rankings
-Identify the factors separate from your website that most affect search rankings
-Write content to optimize search results
Audience: For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources.