Course Number: ABA
Course Code: ABA
This suite of three courses and one exercise module* explores tactics to focus sales efforts by identifying the most promising opportunities from a client base. Completing this suite provides tools, such as the Sales Portfolio Process, to help select clients and organize data in order to effectively plan calls, track contacts, and make sales. Concise, impactful lessons can be applied on the job immediately.
*Only available as a suite
Creating Sales Portfolios
Guides you through using the Sales Portfolio Process. Explore ways to create sales opportunities with existing clients by tracking activity in a Sales Portfolio. Get tips for selecting and prioritizing clients for your Portfolio.
Managing Client Portfolios
Guides you through strategies for grouping and prioritizing client contacts in a Sales Portfolio. Explore how a Client Profile can help manage client information.
Planning a Call
Guides you through strategic use of sales contacts. Explore setting the frequency of calls based on sales potential. Get tips for organizing information gathered during client conversations.
Sales Planning – Apply What You’ve Learned
Practice applying the Sales Portfolio Process to sales contacts and building an effective Sales Portfolio.
Audience: Branch and administrative office sales staff, call center staff, new hires, and anyone who may call on customers.