Marketing in a Digital World

Course Number: MDW1

Course Code:

Your current and prospective customers are spending more time online and using social media to research and compare everything from bananas to banks. And they’re more distracted than ever.

Marketing in a Digital World shows you how to break through the noise and reach your target audiences. You’ll learn to leverage Facebook, LinkedIn, and Twitter to expand your reach and build your bank’s brand. You’ll explore the latest strategies for crafting digital campaigns, including optimizing for search and which paid options can best engage your target audiences. Examples of successful campaigns by other financial institutions make it easy to put your ideas into action.

Course Listing:
The courses in Marketing in a Digital World include:

*Social Campaigns
– The Power of Facebook
– Leveraging LinkedIn
– Strategic Twitter
*Digital Campaigns​
– Search Engine Optimization
– Build Your Campaign
– Find Your Audience

Audience: Marketing professionals


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Member Price: $899.00
Non-Member Price: $1199.00
Textbook Charge: $0.00

Credits: ICB Certifications: 9.5 CFMP


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