Marketing in a Digital World: Social Campaigns
Course Number: MDWS1
Course Code: ABA
In Marketing in a Digital World: Social Campaigns, a three-course series, you’ll learn how to expand your reach and build your brand using Facebook, LinkedIn, and Twitter. You’ll see why social networks must be part of an integrated marketing strategy to share your bank’s story, connect with customers and prospects, and build brand loyalty.
Bonus Material includes an introduction to social marketing approaches and case studies to help you put campaigns into action.
The courses in Marketing in a Digital World: Social Campaigns include:
-The Power of Facebook
Audience: Marketing professionals, and any bank employee who uses Facebook, LinkedIn or Twitter to promote the bank's brand, products, and services.