Marketing in a Digital World: Digital Campaigns

Course Number: MDW2

Course Code: ABA 335

Marketing in a Digital World: Digital Campaigns is a three-course series that shows you what digital advertising is and why it’s an important component of your bank’s marketing strategy. You’ll uncover the role of search engine optimization (SEO) in getting seen by customers, and see why marketing on mobile devices deserves special considerations.

Bonus Material includes an introduction to digital marketing approaches and examples of digital marketing in action.

Course Listing
The courses in Marketing in a Digital World: Social Campaigns include:

*Search Engine Optimization
*Build Your Campaign
*Find Your Audience

Audience: For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources

Prerequisites:

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Member Price: $299.00
Non-Member Price: $399.00
Textbook Charge: $0.00

Credits: ICB Certifications: 4.5 CFMP

Length: 3 hours 30 minutes

ABA Training