Marketing in a Digital World: Digital Campaigns
Course Number: MDW2
Course Code: ABA 335
Marketing in a Digital World: Digital Campaigns is a three-course series that shows you what digital advertising is and why it’s an important component of your bank’s marketing strategy. You’ll uncover the role of search engine optimization (SEO) in getting seen by customers, and see why marketing on mobile devices deserves special considerations.
Bonus Material includes an introduction to digital marketing approaches and examples of digital marketing in action.
The courses in Marketing in a Digital World: Social Campaigns include:
*Search Engine Optimization
*Build Your Campaign
*Find Your Audience
Audience: For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources