Course Number: LL1
Course Code: ABA
LinkedIn plays an important role in how you are perceived professionally. Learn how to leverage this high-traffic destination with a LinkedIn profile that truly reflects your professional brand and allows you to connect with prospects and customers.
After completing this course, students will be able to:
-Explain the best practices for creating accounts and content
-Identify strategies to connect with prospects, customers, and other professionals
-Leverage LinkedIn as a tool to stay informed
-Identify thought leadership strategies
-Identify approaches to extend branch reach and increase audience engagement
Audience: Any bank employee who uses LinkedIn to promote the bank's brand, products, and services.