Leveraging LinkedIn

Course Number: LL1

Course Code: ABA

LinkedIn plays an important role in how you are perceived professionally. Learn how to leverage this high-traffic destination with a LinkedIn profile that truly reflects your professional brand and allows you to connect with prospects and customers.

After completing this course, students will be able to:

-Explain the best practices for creating accounts and content
-Identify strategies to connect with prospects, customers, and other professionals
-Leverage LinkedIn as a tool to stay informed
-Identify thought leadership strategies
-Identify approaches to extend branch reach and increase audience engagement

Audience: Any bank employee who uses LinkedIn to promote the bank's brand, products, and services.

Prerequisites:

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Member Price: $129.00
Non-Member Price: $179.00
Textbook Charge: $0.00

Credits: ICB Certifications: 1.5 CFMP

Length: 1 hour 15 minutes

ABA Training