Find Your Audience

Course Number: FYA1

Course Code: ABA

Learn about the variety of ways to reach customers and prospects, and how to combine digital ad options for maximum effect.

Modules include:
Search Ads: Get Found
Display Ads: Make an Impression
Video: Capture Attention
Apps: Engage Audiences
Text Campaigns: Think Mobile

After completing this course, students will be able to:

-Describe key attributes, benefits, and metrics associated with: search ads, display ads, and video campaigns
-Explain how apps and in-app advertising attract and engage target audiences
-Identify ways to use text-message campaigns successfully

Audience: For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources

Prerequisites: n/a

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Member Price: $129.00
Non-Member Price: $179.00
Textbook Charge: $0.00

Credits: ICB Certifications: 1.5 CFMP

Length: 1 hour 15 minutes

ABA Training