Find Your Audience

Course Number: ABA

Course Code: ABA

Learn about the variety of ways to reach customers and prospects, and how to combine digital ad options for maximum effect.

Modules are:
-Search Ads: Get Found
-Display Ads: Make an Impression
-Video: Capture Attention
-Apps: Engage Audiences
-Text Campaigns: Think Mobile
?Produced by Mindset Digital

What You’ll Learn
-Describe key attributes, benefits, and metrics associated with: search ads, display ads, and video campaigns
-Explain how apps and in-app advertising attract and engage target audiences
-Identify ways to use text-message campaigns successfully

Audience: For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources

Prerequisites: None

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Member Price: $129.00
Non-Member Price: $179.00
Textbook Charge: $0.00

Credits: 1.5 CFMP

Length: 1 hour 15 minutes

ABA Training