Credit Products for Small Businesses

Course Number: ABA

Course Code: ABA 008

Describes the differences between credit product features and the benefits and how to communicate them to drive home the advantages to the customer. Explains how to match product needs to the customer borrowing cause, loan purpose, and business cycle clues to make the sale

Learning Obj​​​​ectives:
After completing this course, students will be able to:

-Distinguish between product features and product benefits

-Describe the features and benefits of:

-​Lines of Credit

-Term Loan

-Business Credit Card

-Letters of Credit

-​Match small business credit products to client needs

Audience: Bank personnel who are responsible for selling credit products to the small business customer and/or responsible for identifying sales opportunities and referring small business lending prospects to the appropriate bank contacts.

Prerequisites: n/a

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Member Price: $95.00
Non-Member Price: $130.00
Textbook Charge: $0.00

Credits: ICB: 0.75 CLBB

Length: 40 min

ABA Training