Bank Sales and Service: Expanding Customer Relationships

Course Number: ABA

Course Code: ABA

Guides you through strategies for earning customer loyalty. Create and maintain strong bank customer and partner relationships. Meet customers’ expectations by understanding their needs and decision processes. Be better prepared to offer value-add products and services.

Duration: Approximately 12 minutes
Created: November 2017

What You’ll Learn
After successfully completing the course, you will be able to:

?-Describe the customer purchasing and decision process
-Understand what customers expect from bankers
-Match products and services to meet customer needs

Audience: For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.

Prerequisites: None

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Member Price: $55.00
Non-Member Price: $75.00
Textbook Charge: $0.00

Credits: None

Length: 12 minutes

ABA Training