ABA-Wharton Emerging Leaders - Strategy

Course Number: ABA

Course Code: ABA

This certificate program provides participants with the skills they need to design and implement strategies that drive growth for your organization and maintain competitive advantage in the marketplace.

Required Modules
You must complete the following modules:
-Competitive and Corporate Strategy
The Firm and the Industry
Industry Analysis and Competitive Dynamics
Corporate Strategy and Firm Scope
Firms in a Context
-Managing the Value of Customer Relationships
What are Customer Centricity, Customer Equity, Firm Valuation and CLV?
Managing Customer According to Lifetime Value in Contractual and Non-Contractual Settings
Acquiring Customers and Creating and Measuring Their Value
Retention, Attrition and Development
View Strategy Course Descriptions

The estimated time to complete each module is 3-4 hours.

Modules can only be purchased as a certificate.


Prerequisites: None

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Member Price: $1695.00
Non-Member Price: $2195.00
Textbook Charge: $0.00

Credits: n/a

Length: Approximately 20 hours

ABA Training