ABA-Wharton Emerging Leaders - Strategy
Course Number: ABA
Course Code: ABA
This certificate program provides participants with the skills they need to design and implement strategies that drive growth for your organization and maintain competitive advantage in the marketplace.
You must complete the following modules:
-Competitive and Corporate Strategy
The Firm and the Industry
Industry Analysis and Competitive Dynamics
Corporate Strategy and Firm Scope
Firms in a Context
-Managing the Value of Customer Relationships
What are Customer Centricity, Customer Equity, Firm Valuation and CLV?
Managing Customer According to Lifetime Value in Contractual and Non-Contractual Settings
Acquiring Customers and Creating and Measuring Their Value
Retention, Attrition and Development
View Strategy Course Descriptions
The estimated time to complete each module is 3-4 hours.
Modules can only be purchased as a certificate.