Marketing in Banking

Course Number: ABA

Course Code: ABA

This four-week long, entry-level course builds a strong foundation for grasping bank marketing functions. Dive into the core responsibilities of bank marketing, examine how marketing may be structured, know the regulations affecting bank marketing activities, and discover how to assess financial performance.

Learning Objectives:

-Clarify the role of marketing in bank performance management

-Identify the core responsibilities typically assigned to marketing

-Understand how to review a bank’s balance sheet and income statement

Audience: For new bank staff with marketing responsibility, employees interested in discovering the role of marketing within a financial institution, and marketing professionals new to the banking industry.

Prerequisites: None

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Member Price: $300.00
Non-Member Price: $375.00
Textbook Charge: $0.00

Credits: 1

Start Date: 01/13/2020
End Date: 02/07/2020
Length: 4 weeks
Start Time: 12:00 am
End Time: 12:00 am
Day: Online
Location/Room: Online Instructor-Led

ABA Training