Marketing Financial Services

Course Number: BAN2511

Course Code: 10010

The primary objective of this Marketing course is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service – skills that are essential in sustaining the existing customer base.

Audience: n/a

Prerequisites: n/a

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Member Price: $525.00
Non-Member Price: $585.00
Textbook Charge: $148.72

Credits: 3

Length: n/a

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